The Healthy Moms
Discount Card
A lifetime of savings on the best in natural, sustainable and health focused brands.

Not Just a Card

The Healthy Moms Discount Card inspires moms to make healthy and more sustainable choices for their families AND helps local and eco-friendly businesses grow and thrive.

Why You Will Love The Card

Savings Up To 50%

We have negotiated the best possible savings for you, because living a healthy lifestyle in a big city adds up!

Save Now

Become a member of the Healthy Moms community, and stay informed about the best brands, events, VIP savings and offers.  

Get Your Card
Lifetime Membership

An easy one-time purchase and your Discount Card is valid for a lifetime of savings from our carefully curated brands.

One-Time Purchase

Our Healthy Moms Market

Located at 2953 Dundas Street West in Toronto featuring natural baby products, kids products and essentials for mom
Our Founder
Aviva Allen

Hi, I’m Aviva. An entrepreneur, nutritionist and mother of two. I created Healthy Moms as a Toronto-based Facebook group. We were a small group of moms with similar values who shared ideas, recipes, shopping tips, and advice related to healthy, natural living. As our community grew, it became clear that moms wanted to be connected with businesses that aligned with their values and lifestyle – and so, the Healthy Moms Discount Card was born... 

Learn More

Some of Our Brands

Mobile Convenience

The Insiders App

Find each of our participating businesses and associated discount codes quickly and conveniently using our mobile app. 

Get The App


I've used my card mainly online (my favourite way of shopping), and I even bought a card for a friend. I find the card very inexpensive for how much you end up saving, and the businesses available are only growing.

Deborah Mesher

By far a fantastic card! So many fabulous businesses and I get to save money. Thanks Healthy Moms for having such quality brands and companies. Who doesn't love saving?

Erica Ashmore

The Healthy Moms card is full of amazing discounts from truly healthy and green businesses. I always try to shop from the businesses who participate first!

Sara Vartanian

I love the businesses that Healthy Moms promotes! The card is inexpensive and pays for itself easily many times over.

Celia Ambeault

Love my discount card! Healthy Moms continues to add new businesses all the time so the list just gets better and better!

Rachel Di Martino

My Healthy Moms discount card has been so well used at amazing retailers! And because of the App, I've discovered many new places to shop for great choices for my family. 

Lisa McGrath